James is a true motorcycle enthusiast, and has spent the last ten years as CEO of the Vintage Motorcycle Club Ltd (VMCC LTD). His key responsibilities were managing the organisation, with over 17,000 members, and developing and implementing key strategies including; building a thorough online presence, developing new income streams, creating strategic partnerships, alliances and sponsorships, and retaining and recruiting members. During the decade he spent at the club, turnover grew by 86% and membership grew by 25%. Using the skills and experience he gained at the VMCC LTD, James will be primarily responsible for day to day management of the museum and increasing income opportunities by improving the digital offering, creating a “friends” programme and developing relationships with potential partners and sponsors.
Nick Hartland, director of the National Motorcycle Museum, said: “Last year was a great year for us, and we are confident that, with James on board, 2014 will be even better. Having worked closely with him during his time at the Vintage Motorcycle Club, I know he has some brilliant ideas for the Museum and I look forward to working with him to create an all-round fantastic experience for our visitors.”
James Hewing said: “After nearly a decade running the largest membership organisation in the world dedicated to old motorcycles, I am delighted to be able to bring my experience to this new role at the National Motorcycle Museum. I have worked closely with the Museum in the past and have always had a fantastic relationship with all the directors, including the late Roy Richards. I am both thrilled and privileged to be joining the organisation at such an exciting time.”
The National Motorcycle Museum is the largest motorcycle museum in the world; it also has a conference centre with 13 purpose built suites available, including the Wardroom, seating just 20 guests, to the Imperial Suite which can host 1000. The museum is conveniently located minutes from Birmingham International airport, Birmingham International railway station and close to both the M42 & M6.