The Isle of Man Government Department of Economic Development has announced a strategic partnership with the Ace Cafe London that will see the two organisations create a series of commercial, marketing and promotional initiatives around both the TT Races and the new Classic TT Races.
The TT Races is widely acknowledged as one of the world’s leading motorsport events while Ace Cafe London, since its inception in 1938, has developed into an internationally licensed brand, with outlets and representatives in USA, Germany, Finland, Japan and, most recently, China.
As part of the partnership, Ace Cafe London will recreate the iconic venue in the Classic TT paddock by offering customers the same menu that can be found in the North West London venue. It will also be decorated with instantly recognisable memorabilia and is expected to quickly become a popular meeting point for bike fans.
The Ace crew will also be taking over the VIP Hospitality facility at the heart of the paddock on Saturday 24th August for the ‘Ace Cafe Classic TT Party’ that will feature bands playing instantly recognisable rock and roll tracks from the fifties and sixties.
A range of premium merchandise, featuring both the Classic TT and instantly recognisable Ace Cafe ‘Clubs’ insignia is being produced and will be available at this year’s Classic TT meeting at the end of August.
To celebrate the partnership, legendary TT Racer Philip McCallen, who famously made history by winning four races in a week in 1992, will lead an exclusive group of fans in a ride out from the Ace Cafe in London to the Isle of Man Classic TT Races in August.
The ‘Ace to Race’ package, priced at £2000 plus VAT includes the Classic TT Paddock Carnival on Friday 23rd August, VIP Hospitality for both Classic TT Race Days and a ticket to the Ace Cafe Party on Saturday night and the TT Heroes Dinner on Sunday evening. It also includes five nights accommodation at the four star Claremont hotel on Douglas promenade and return sailings on The Steam Packet from Liverpool. The package is limited to just 8 places.
The partnership will also see the TT and Classic TT promoted globally as part of the Ace Cafe’s event programme at trade shows and other motorcycle events.
Mark Wilsmore, Managing Director, Ace Cafe London commented:
“The TT Races is truly one of the world’s great motorcycling events and we are really excited about being involved with both the TT and Classic TT. We hope that many race fans will drop into the paddock as we look to extend the Ace philosophy as a meeting place for motorcycle enthusiasts on the Isle of Man.”
Trevor Hussey, TT and Motorsport Director, Isle of Man Government, commented:
“The partnership with Ace Cafe will help us to promote the TT Races, Classic TT and the Isle of Man to a worldwide audience as well as adding to fans experience in the paddock. There is a great affinity between the two operations and everyone associated with the TT Races is looking forward to working with the Ace Cafe team.”