Vespa advertising has become as much a part of the iconic Italian scooter manufacturer’s story as the machines themselves, the slogans and imagery painting a unique picture of the Vespa way of life throughout the brand’s 63 years of production.
One particular campaign – the Vespa ‘Pin Ups’ of the 1950s – celebrated the female role in shaping the Vespa lifestyle and introduced the idea of freedom to a new generation of women riders. Vespa is celebrating this particular campaign with the addition of Vespa ‘Pin Up’ T-shirts to its range of Vespa Original Accessories.
Exclusively for ladies, the Vespa Pin Up T-shirt is available in two colour ways – pink and white – and comes with two unique screen-printed Vespa Pin Up motifs on the front, complemented by rhinestone detailing and an embroidered ‘silvered’ Vespa logo.
Vespa Pin Up T-shirts come in sizes Small-XL priced from £29.99 each, and are available from authorised Vespa stockists.